Under the leadership of Nask Studio founder Skander Najar, and in collaboration with the renowned design studio Norm, the Swatch global corporate identity underwent a comprehensive restructuring and streamlining. This ambitious project refreshed the visual language of the iconic brand, aligning its identity with its forward-thinking, innovative ethos.
The revamp encompassed the creation of detailed guidelines for all major brand applications, ensuring consistency and clarity across Swatch’s global presence. This included a refined logo system, cohesive sub-brand structures, and the development of a bespoke corporate typeface that captures Swatch’s playful yet precise personality.
Key touchpoints such as advertising, retail environments, and sponsorships were seamlessly integrated into the refreshed identity, providing a unified experience for Swatch’s diverse audiences worldwide. By blending timeless Swiss design principles with Swatch’s avant-garde spirit, this overhaul reinforced the brand’s position as a trailblazer in the watchmaking and lifestyle industries.
