Nask Studio was entrusted with refreshing the visual identity of Lin Robbe Seiler (LRS), one of the most successful architecture studios in Geneva, Switzerland. Founded in 1999 by Laurent Lin, Alain Robbe, and Rolf Seiler, LRS has received numerous awards and recognitions. Our shared affinity for architecture made this collaboration particularly synergistic, as we have worked closely with architects over the years, blending our creative visions to produce compelling visual narratives.
Exploratory surveys and focus groups with the founders and team members revealed a need for re-positioning to align the visual identity with the company’s historical context and core values. We aimed to create a more personalized identity that reflects the consolidated roles of the founders. MT Grotesque was chosen as the exclusive corporate font, characterized by its contemporary temperament, sharp lines, and clean readability—qualities that resonate with LRS’s architectural ethos.
The refreshed visual identity encapsulates LRS’s prestigious history and innovative spirit, ensuring a cohesive and modern representation that honors the firm‘s foundational principles. This rebranding effort reinforces LRS’s position as a leader in the architectural field and highlights their commitment to excellence and design integrity.
