In the quiet coastal town of Mölle, Sweden—where rocky cliffs meet the sea and the landscape hums with elemental calm—we orchestrated the full-scale production of The Essentials, Triumph Lingerie’s most ambitious global campaign to date. With a vision rooted in confidence, strength, and sensuality, we oversaw every detail of the campaign’s creation: from casting a luminous lineup of international talents including Naomi Shimada, Kiana Cummings, Marte Boneschansker, and Tiejn Vu, to leading the art direction, design, and creative strategy.
Shot by photographer Pauline Suzor and captured on film by Adrian Levander, the campaign unfolded as a collaboration between Nask Studio and Stockholm’s LundLund agency. The result is a sweeping suite of visuals—photography and video—crafted for omnichannel release across continents: print and digital, billboards and boutiques, screens and streets.
At its core, The Essentials is a meditation on everyday elegance and embodied ease—lingerie not as adornment, but as a quiet declaration of self, grounded in nature, movement, and the intimacy of being fully at home in one’s own skin.
