B29 Architecture Studio is an architecture and design studio with an international reach. Nask Studio had the honor of redesigning their global branding, along with all print and digital tools.
We approached this project as if we were restoring an architectural monument, modernizing it to meet the challenges of the contemporary world. Using the ancient B29 symbol as our foundation, we aimed to create a visual identity that reflects B29’s innovative spirit and global influence. This symbol lies at the heart of the company’s values. Instead of erasing the past iconography, the Nask team embraced it as the source of the new brand’s lexicon, highlighting the company’s deep-rooted culture. Nask delivered all elements of the corporate identity, including a comprehensive lexicon to be used on architectural plans.
Central to the new branding is the use of the font Unica77 by Lineto. This neo-grotesque sans-serif typeface, originally developed by Haas Type Foundry in the late 1970s and recently re-mastered for the Swiss type foundry Lineto, brings a modern, sophisticated touch to B29’s communications. With its clean lines and versatile appeal, Unica77 perfectly complements the studio’s architectural precision and creativity.
